Google Inc (NASDAQ:GOOGL) has been working hard to increase the total number of its mobile search users, given the growth in smartphone usage. For this specific reason the search engine giant is testing a new algorithm, that will rank all the websites based on their mobile-friendliness. This means that Google will enhance its search engine, by listing the most accurate and relevant results.
These changes will take place starting from April 21. Google is looking to update its algorithm, which will initially affect the mobile searches, and have a significant impact on search results. Search results will be filtered on the basis on relevancy, and will be fully optimized for the mobile users. Google can retain its market share by vending off its competitors like Yahoo and Bing, by expanding its market for mobile users.
The search engine giant wants to capitalize on the recent shift in the market away from the desktop. According to a report by Search Engine Watch, Internet search usage on smartphones has finally surpassed desktop usage in 2014. Furthermore, they also mentioned that over 77% of business executives use internet on their smartphones, instead of desktops or laptops.
Meanwhile, overall mobile traffic for most prominent websites range from 10%-35% in the first three month of the year. This means that websites which are not yet optimized for the mobile, could stand to losing approximately one third of their traffic starting from April 21. Companies can gain considerable advantage over competitors by optimizing their websites for mobile devices. Due to the latest change in the algorithm, companies can now finally capitalize on increasing mobile traffic, and should be very responsive while adapting to changes provided by Google.
The search engine has made an announcement that it will continue to provide updates for mobile devices, which can increase engagement by optimizing search results. Moreover, Google is facing pressure from EU regulators, who have accused the search engine of favoring its own online shopping stores by distorting search results.
In the latest comScore for March, Google is losing its market share to Bing, as it has grabbed more than 20% in the US market. However, Google kept its lead with a market share of 64.4%, while Microsoft shares grew to 20.1%, reflecting an increase of 0.3%. Yahoo made a little ground holding onto its 12.7%. Google stock closed at $ 543.52 yesterday, and has risen approximately 1.6% this year.
Google Inc Testing New Algorithm To Improve Mobile Search Results - Bidness ETC
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